BRASIL CHORO

Brasil Choro will become the largest global community of "Chorões" and lovers of this genuinely Brazilian culture. The first idea is to catalog all the choro wheels of Brazil and then expand to the mute. Soon after fomenting the going of the people in festivals and promote meeting among the weeping. The choro wheel is an environment of exchange between generations. The older musicians had contact with great masters and at that time the tradition was still oral and in the wheel.

The new generation has access to recordings and scores, as well as expressing with new languages. Our teachers learned by listening. So in the crying wheel we have this exchange environment. And my job here was to translate all that ambition into one powerful and singular visual identity.